STEELMADE® is a premium lifestyle brand. Founded by professional basketball player Josh Steel.
The material response to a forgotten cultural lineage. It is the aesthetic and structural exploration of basketball’s place in Britain. Not as foreign fascination, but as embedded memory.
Born of quiet borough courts, post-industrial architecture, and the discipline of working-class resilience, it reconstructs the mythos of a game that always existed here.

Through garment, stitch, and form, STEELMADE® manifests a parallel history. One where basketball shaped our dress, our design language, and our everyday rituals.

Bonded by the game. Tempered by the hustle.
This is heritage forged, not inherited.
British sport, as it should have been. Built, not borrowed.